Digital Marketing and Its Types

 Digital Marketing and Its types

 

Let’s understand this in a layman style by breaking the word. DIGITAL + MARKETING

Digital: Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. A modem is used to convert the digital information in your computer to analog signals for your phone line and to convert analog phone signals to digital information for your computer.

 

Marketing: Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).

 

So, hope we are clear about these two words Digital and Marketing, lets now understand what is Digital marketing overall.

 

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing.^[3] As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops,

Let’s Understand the different types of digital Marketing.

 

1)    SEO, Search Engine Optimization

2)    SEM, Search Engine Marketing

3)    Email Marketing

4)    Affiliate Marketing

5)    Social Media Marketing

6)    Content Marketing

7)    Mobile Marketing

This are the main channels of digital Marketing, lets understand this channel in brief how they function and the importance of this channels.

 

1)   SEO, Search Engine optimization

 

                                                               

This the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

2)   SEM, Search Engine Marketing

 

 

 This a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

 

Some of the known paid SEM platforms are as

1)      Google Adwork

2)      Bing Ads

3)      Yahoo Search.

 

4)   Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using there email id. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

 

5)   Affiliate Marketing

 

 

 

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.

Let me give you the best companies who are into affiliate business, I am sure you know all of them.

1)      Flipkart Affiliate

2)      Amazon Affiliate

3)      eBay Affiliate

4)      HostGator Affiliate

 

 

6)   Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

 

7)   Content Marketing

It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

 

"social media is an integral part of content marketing"

 

 

8)   Mobile Marketing

 

 

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands.

 

 

I hope I manage to make you understand Digital Marketing in a very specific way. I thank you for reading my post till the end. If in case if you wish to know more about Digital Marketing, then please do not hesitate to leave the comment, will answer all your questions.